“Over the past 15 years, Wayne Baker has taught me one of the most important lessons of my career: the biggest barrier to generosity is not that others are unwilling to give, but that we’re afraid to ask. In a book that’s simultaneously engaging, evidence-based, and practical, he shows how we can become more skilled at making requests and more comfortable with receiving help. Wayne is one of the world’s foremost experts on building and strengthening connections, and his advice will put you in a better position to achieve your goals and build stronger relationships along the way.”

- Adam Grant, New York Times bestselling author of ORIGINALS and GIVE AND TAKE, and host of the TED podcast WorkLife

“Wayne Baker’s useful book gives readers stories they can relate to and tools they can apply to get and give help that will make their lives more productive and their jobs more satisfying. It shows why human communities remain important in the digital age, and how leaders can cultivate positive organizational cultures that help people succeed.”

- Rosabeth Moss Kanter, Ernest L. Arbuckle Professor at Harvard Business School and author of Think Outside the Building: How Advanced Leaders Can Change the World One Smart Innovation at a Time

“Sometimes our most powerful ideas are the simplest. Wayne Baker has grounded the power of reciprocity in a book that is loaded with simple, research-based insights and strategies to help readers get more of what they want at work and in life. An absolute must read and follow!”

- Len Schlesinger, Baker Foundation Professor, Harvard Business School

“Simple and eye-opening, this invaluable book by Wayne Baker shows us how individuals, teams and organizations alike can tap the huge hidden potential available to us anytime through the powerful act of asking for help.

- William Ury, coauthor of the bestselling Getting to Yes, author Getting to Yes with Yourself.

“Asking for help and support has been a key to my success. Wayne Baker expertly shares how everyone can do it.”

- Shellye Archambeau, former CEO, MetricStream, and board director, Verizon and Nordstrom

“Asking for help may be one of the hardest things individuals have to do. Wayne Baker creates a compelling case for why we need to leap past this internal hurdle, for when we do, the miraculous can emerge. Based on years of grounded research,All You Have to Do Is Askprovides the practical nudges necessary to overcome our bias for self-reliance.”

- Michael J. Arena, author of the bestselling Adaptive Space and former Chief Talent Officer, General Motors

“Wayne Baker is a true change agent using the platform of creating new knowledge whilesimultaneously providing practical solutions to make the workplace and world a better place”

- Noel Tichy, Professor, University of Michigan and author of Judgement and Control your Destiny or Someone Else Will